LinkedIn Text Ads are usually smaller and less intrusive than some of the other ad types. Call-to-action (characters): 25 maximum.File type: JPG, GIF (non-animated), or PNG (no flash).URLs in hyperlink or CTA must include “HTTP://” or “HTTPS://”, 1024 characters maximum for the destination link.Terms & conditions (characters): 2,500 maximum (including spaces and punctuation).Call-to-action button: one, 20 characters maximum (including spaces).Text (characters): 1,500 maximum (including spaces and punctuation).Subject line (characters): 60 maximum (including spaces and punctuation).Sender: select from your available senders.Ad name (characters): 50 maximum (including spaces).They are similar to Sponsored Content ads and they come in two main formats: Message ads LinkedIn Sponsored Message ads are a great way to reach out and engage with your target audience in their LinkedIn feed and inboxes, interactively, to drive traffic to your website or landing page, promote events, or collect lead data. Landing page: fast-loading, optimized for mobile devices.Call-to-action button (characters): 30 maximum.Image resolution: 1200 x 627 pixels (for each image).Format: single-image or multi-image carousel.The LinkedIn ad sizes and ad specifications for Sponsored InMail ads are as follows: These ads ideal for promoting products or services, building rapport, and creating advertising campaigns that feel organic and natural, rather than intrusive. InMail ads combine a direct message and a visual displayed on the right side of the screen, once the user clicks on your message. They enable you to reach specific people in their LinkedIn inboxes if you are not connected with them. InMail ads are a great way to start a conversation with your audience and build relationships. Carousel ads are not eligible for the LinkedIn Audience Network.Lead gen Form CTA carousel ads (characters): 30 maximum.Destination URL carousel ads (characters): 45 maximum.You may use up to 2,000 characters for the destination link. Destination URL: URLs must have the “HTTP://” or “HTTPS://” prefix.Headline text for each image card can take up a maximum of two lines before being truncated.Rich media formats supported: JPG, PNG, and GIF (non-animated only).Recommended individual image spec: 1080 x 1080 pixels with a 1:1 aspect ratio.Individual cards within the carousel must meet these requirements Cards: 2 cards minimum, 10 cards maximum.Introductory text: 150 characters maximum, to avoid truncation on some devices (255 maximum characters).Ad name: Use up to 255 characters to name your carousel ad.Destination URL: URLs must have the “HTTP ://” or “ prefix, 2,000 characters. ![]()
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